March 7th, 2025
Less than a year ago, we launched our Friends of De Tierra exclusive Club Member Benefits program with a simple yet powerful idea—bringing our community together by offering exclusive perks to our wine club members while supporting incredible local businesses in Carmel and beyond.
Fast forward to today, and we’re thrilled to share that Friends of De Tierra has grown to include 30+ incredible local businesses, doubling since its launch and offering even more exclusive perks for our wine club members!
This growth is a testament to the strong connections within our local community and the shared commitment to giving visitors an authentic, memorable experience when they visit De Tierra Vineyards and Carmel-by-the-Sea.
A Win-Win for Wine Lovers & Local Businesses
When we launched Friends of De Tierra, we had one goal in mind—to make your wine club membership even more rewarding while supporting the incredible local businesses that make Carmel special. As a member, you get exclusive discounts, VIP experiences, and special offers at some of the best spots in town, from charming boutiques and gourmet treats to unforgettable adventures.
Think of it as your personal pass to exploring Carmel like a local, with curated perks that enhance every visit. Whether you’re indulging in handcrafted sweets, discovering hidden gems, or unwinding with a glass of wine after a day of adventure, Friends of De Tierra gives you even more reasons to sip, shop, and savor everything our community has to offer.
Celebrating Our Newest Friends
With the program doubling in size, we’re excited to highlight a few of our newest partners who are bringing even more variety and excitement to the Friends of De Tierra experience!
For the Ultimate Experience: Monterey Touring Vehicles 🚗
There’s no better way to explore the stunning Monterey Peninsula than behind the wheel of a classic car from Monterey Touring Vehicles. Whether you’re dreaming of cruising down Highway 1 in a vintage Mustang or rolling through Carmel in a sleek convertible, they offer an unforgettable way to experience the beauty of the coast. As part of Friends of De Tierra, our wine club members receive exclusive perks when booking one of these dream rides—because great wine and classic cars are a match made in heaven!
For the Sweet Tooth: Carmel Honey Company 🍯
Indulge in something truly special with Carmel Honey Company, where every jar of honey tells a story. Founded by a young entrepreneur with a passion for bees, this local gem offers 100% pure, raw, and delicious honey sourced from the best locations. Whether you drizzle it over cheese, add it to tea, or enjoy it straight from the spoon, their honey is the perfect sweet treat to pair with a glass of De Tierra wine. Wine club members now get an extra-sweet perk when shopping here!
For a Taste of Carmel: Village Corner 🍽️
A Carmel landmark since 1948, Village Corner California Bistro is the ultimate spot for a delicious meal in a charming setting. Whether you’re stopping by for a cozy breakfast, a leisurely lunch, or a delightful dinner with friends, their locally inspired menu and warm hospitality make every visit special. As a Friends of De Tierra partner, wine club members can now enjoy exclusive perks at this beloved restaurant—because great food and great wine always go hand in hand!
More to Come in 2025!
We’re just getting started! As we continue to grow, we’re looking for even more creative ways to collaborate with local businesses and enhance the benefits for our club members. If you’re a local business interested in joining Friends of De Tierra, let’s chat! Together, we can build experiences that make visiting Carmel and De Tierra Vineyards even more unforgettable.
Join the Club & Experience the Benefits
Not a wine club member yet? Now’s the perfect time to join and take advantage of these exclusive perks. Sip world-class wine, support local, and enjoy a community that celebrates the best of Carmel.
➡️Visit Wine Clubs to learn more and join our Wine Club today.
Here’s to great wine, great friends, and a thriving local community! 🍷✨
