
Episode 10
Uncorking the New Loyalty Points Program!
In this episode we take a deep dive into the official launch of the De Tierra Vineyards Loyalty Points Program, that kicked off on July 1st. This isn’t your average rewards program though, expect a completely free-to-join experience where every guest earns points for every single dollar spent, translating directly into discounts on your favorite wines and merchandise.
We also break down the accelerated earning tiers, including how Wine Club members can reach rewards up to 4x faster. De Tierra Vineyards is proud to celebrate our existing members by seeding their accounts with retroactive Launch Gifts of up to 4,000 bonus points, plus we cover all the fun ways to earn bonus points, like visiting the tasting room or our massive 3,000-point referral bonus.
Next up we highlight details on our exclusive “Friends of De Tierra” program, a special members-only perk granting you incredible discounts and amenities at over 30 local Carmel-by-the-Sea partners, including hotels, restaurants, and tours.
Pour a glass and tune in! You won’t want to miss what’s coming up next at De Tierra Vineyards.