Favorite Monterey County Wine
Best Monterey County Pinot Noir
| Voted best by the readers – The 2023 Golden Pine Cones
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Friends of De Tierra

At De Tierra Vineyards, we strive to enhance your Carmel-by-the-Sea experience beyond our Winery and Tasting Room. As a member of our Wine Club, you’ll enjoy unparalleled benefits designed to make your visits extraordinary.

We’ve curated an exclusive list of local purveyors, “Friends of De Tierra”, to provide you with unique complementary discounts and additions, extending your enjoyment beyond traditional member discounts on our wines and your monthly free tastings. Your membership includes exclusive perks across 10 categories, including Hotels, Restaurants, Excursions and so much more.


Rejuvenate with special offers on spa treatments, yoga classes, and wellness retreats tailored for ultimate relaxation.

Pamper your furry friends with discounts on pet-friendly accommodations, fun variety of toys, treats, collars and leashes, and so much more.

Relax and unwind with exclusive discounts and special offers at select bars and lounges, experiencing the best of Carmel’s nightlife.

 Explore the rich diversity of Monterey County AVA and beyond with special offers and tastings at other renowned local wineries.

Participate in complimentary Club Member events throughout the year and enjoy special discounts on other select events, making each visit an occasion to remember.

Wine Club Exclusive Events

Exclusive Wine Club Pickup Party at Le Petit Pali Date: August 22nd, 2024 Time: 6:00 PM Location: Le Petit Pali, 8th and Junipero, Carmel-by-the-Sea We’re thrilled to invite our Wine Club Members to this…

Upcoming Featured Ticket Events

🌟 Introducing Yachtober at Carmel Mission Inn by De Tierra Vineyards! 🌟 Set sail on a musical voyage like no other with the smooth sounds of Yacht Rock's greatest hits performed live by The…
Bid bonjour to the bountiful beauty of Bordeaux with a captivating cruise on the Garonne and Dordogne Rivers to delight in one of France’s most exquisite regions. Embark from Bordeaux itself, the capital of…

Join one of our Wine Clubs and discover all of the benefits that make every visit to Carmel-by-the-Sea a memorable one. From exceptional wine to exclusive local experiences, we ensure that your membership is more than just about wine – it’s about living the De Tierra lifestyle to the fullest.