Friends of De Tierra

At De Tierra Vineyards, we strive to enhance your Carmel-by-the-Sea experience beyond our Winery and Tasting Room. As a member of our Wine Club, you’ll enjoy unparalleled benefits designed to make your visits extraordinary.

We’ve curated an exclusive list of local purveyors, “Friends of De Tierra”, to provide you with unique complementary discounts and additions, extending your enjoyment beyond traditional member discounts on our wines and your monthly free tastings. Your membership includes exclusive perks across 10 categories, including Hotels, Restaurants, Excursions and so much more.

Enjoy exclusive rates and special amenities at select local hotels, ensuring a luxurious and relaxing stay in Carmel-by-the-Sea.

Carmel Mission Inn

A enlighten Stay in Carmel-by-the-Sea

Le Petit Pali - Ocean Ave, Carmel by the Sea

Welcome to Le Petit Pali at Ocean Ave, located in the heart of downtown Carmel-by-the-Sea, a short stroll from the white sands of Carmel Beach, shopping & restaurants.

Le Petit Pali - 8th Ave, Carmel by the Sea

Welcome to Le Petit Pali at 8th Ave, a 24-room craftsman-style hotel, reimagined by Palisociety, nestled in downtown Carmel-by-the-Sea, steps away from dining, boutiques, and Carmel’s beautiful white sand

Savor exquisite meals with complimentary additions at some of the finest dining establishments in the area.

Mission Bistro

Mission Bistro Restaurant is owned by Shaheen Alnuaimi. Our history-rich location is warm, charming, and above all cozy. We offer brunch, lunch, dinner, local, and import wines.

Yafa

From the moment you step through our doors you feel you've been transported to a villa in Greece. As your hosts we want you and your family to sit back, relax and let us present you with our expertly prepared dishes. Our inspiration is that of the Mediterranean shores with it's wonderful diverse cuisine and wines.

Hidden Gem

Dia and Rita owners of Carmel's Hidden Gem invite you to join them for brunch or dinner. We strive to bring you only the freshest and finest seasonal ingredients available in this abundant area of the world. We are sure you will love our family-oriented restaurant and friendly staff. Indoor and outdoor pet-friendly dining is available.

Seventh & Dolores Steakhouse

Welcome The Seventh & Dolores Steakhouse, or 7D, is founded on a commitment to quality and honesty – naturally farmed and humanely raised foods prepared to be decadent and soulful.com

il Vecchio

Drawing inspiration from the rich culinary traditions of Rome, Umbria, and Tuscany, we craft each dish from scratch in our kitchen, using only the finest ingredients and never resorting to pre-made products.

Village Corner

Established in 1948, Village Corner California Bistro is a dining institution in Carmel-by-the-Sea that locals and travelers have frequented for decades. Join us for breakfast or lunch, Village Corner is a great way to mingle with the locals

Grasings's

“Chef Kurt Grasing's menu reflects a stylish simplicity; ultrafresh ingredients gleaned from California's coast and Central Valley are displayed in a modest fashion that belie an intense combination of textures and flavors.”

The Sardine Factory

When The Sardine Factory opened on October 2, 1968, Cannery Row was a run-down and forgotten piece of Monterey on the wrong side of the tracks, but owners Ted Balestreri and Bert Cutino saw potential. “Everyone thought we were nuts but it was affordable, that was the keyword”

Exclusive events, wine tastings, unique sightseeing and wine tours that highlight the best of Carmel’s culture and lifestyle.

Wine & Wandering Tours

Our wine tasting and sightseeing tour will show you Carmel-by-the-Sea’s most charming spots, brought to life with insider stories. As you wander, there’ll be stops at three hand-selected and highly dynamic tasting rooms, each of whom represents a different AVA (American Viticultural Area) all from within the Monterey region.

Links Club

Carmel’s premier Sports Bar & Entertainment Venue where you can Play, Practice & Compete seven days a week -10 hours a day! Or enjoy a night out with friends and savor seasonal creations paired with one of 10 craft beers on tap or a curated selection of a local wines

H Jackson Events

Hollie Jackson and team want to throw you a party all the guests talk about for years. They have been cooking for the last 15 years up and down the West Coast from large hotels, fine dining to my true passion, catering.

Monterey Classic Car Adventures

Experience the Monterey Peninsula like never before—behind the wheel of a classic or vintage car. We’re the only company that lets you drive these timeless beauties, transforming iconic into unforgettable memories.

Rejuvenate with special offers on spa treatments, yoga classes, and wellness retreats tailored for ultimate relaxation.

Aqua Wellness Day Spa

Aqua Wellness Day Spa is located in Carmel. Aqua Wellness Day Spa invites you to come relax, rejuvenate, and renew.

Pamper your furry friends with discounts on pet-friendly accommodations, fun variety of toys, treats, collars and leashes, and so much more.

Snipville Pet Care

SNIPVILLE was created for one single reason - to provide all dogs and dog parents the services, care and support they need and deserve. Since being established in 2021, we’ve proudly served the Central Coast area and continue to open our doors every day with a smiling team.

Carmel Dog Shop

We have a wonderful selection of toys, treats, collars & leashes, apparel and much more! We are a small boutique and our inventory changes often

Enjoy exclusive tours of studio galleries and the opportunity to meet the artists, gaining insight into their creative process and works.

LILLI-ANNE PRICE FINE ART

Iilli-anne Price, a talented award winning plein air painter and equestrian enthusiast , has called the scenic Steinbeck Hills in Monterey home for the past 30 years.

Relax and unwind with exclusive discounts and special offers at select bars and lounges, experiencing the best of Carmel’s nightlife.

HOPS & FOG

Our menu includes a wide selection of beers that cater to all tastes. From light lagers to hoppy IPAs, we have something for everyone. Our experienced staff will help you choose the perfect beer to complement your meal. Come and enjoy our delicious food and great beer while relaxing in our cozy atmosphere.

Alvarado Street Brewery

Situated in the Carmel Plaza in downtown Carmel-by-the-Sea, our bistro offers beers from our R&D program crafted on a pilot five barrel brewhouse - the only of its kind in one of the most picturesque and famed coastal towns in the country.

Links Club

Carmel’s premier Sports Bar & Entertainment Venue serving LOCAL BEER, CRAFT COCKTAILS & FABULOUS WINE. The best of the Central Coast – craft beers on tap and house wines by award-winning wine makers or have one of our bartenders make you a cocktail from our signature collection.

Indulge in delicious discounts and special offers at local confectioneries, bakeries, and dessert shops, satisfying your sweet tooth with the finest treats.

Cafe Dal Mare

Coffee-by-the-Sea! Sandwiches, espresso, cannoli, baklava, cake, Italian & French sodas, donuts, crème brûlée, Gelato and more!

CAFE CARMEL

Long-established in the heart of Carmel, Café Carmel serves breakfast and lunch, house-baked pastries, cookies and desserts. Along with coffee drinks, smoothies, milkshakes and ice-cream.

Carmel Honey Company

Carmel Honey Company grew out of a passion for bees and good grades. This Company began as a student “real world” homework assignment in 5th grade. I not only got an A on the project, but created a business! I quickly discovered that I really enjoyed sharing my honey bee knowledge with classrooms and the community.

Explore the rich diversity of Monterey County AVA and beyond with special offers and tastings at other renowned local wineries.

Windy Oaks Estate

Windy Oaks Carmel is the Carmel-by-the-Sea tasting room for Windy Oaks Estate Winery. We pour our estate pinot noir and chardonnay, as well as other varietals from select local vineyards.

Cypruss Grove Winery

As the Monterey Cypress (Cupressus macrocarpa) is unique to the Monterey, California area, so is our wine. At Cypress Grove Winery™, each of our varietals is grown, blended, and bottled locally in Monterey County. We produce small yields so we can pay attention to every step of production as we craft wines that are rich in flavor and complexity.

Golden State Theater

Designed by the noted San Francisco architectural firm of Reid & Reid, the gorgeous Golden State Theatre follows a medieval Spanish theme.

Laub's Country Store

Carmel Classics

Participate in complimentary Club Member events throughout the year and enjoy special discounts on other select events, making each visit an occasion to remember.

Wine Club Exclusive Events

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Upcoming Featured Ticket Events

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Join one of our Wine Clubs and discover all of the benefits that make every visit to Carmel-by-the-Sea a memorable one. From exceptional wine to exclusive local experiences, we ensure that your membership is more than just about wine – it’s about living the De Tierra lifestyle to the fullest.